Esight Business Solutions

     Instagram is back with a new advanced feature, and this time it's all about sharing experiences. Instagram's Blend feature, which reflects the interests of two people simultaneously, invites users to form deeper connections. Here’s everything you need to know about Instagram Blend, including what it is, how it works, its benefits, and why it matters in today’s social media landscape. What is Instagram Blend?   A brand-new feature called Blend allows two friends to share a Reels feed. Instagram creates a daily list of Reels that combines each user's unique viewing preferences once both accept an invitation.   Instagram Blend is similar to a playlist, but for short videos. If you've used Spotify Blend, you'll understand.   Your Blend's Reels automatically update every day, based on popular videos, creators, and themes that both users have expressed interest in. It is private, customized, and intended to improve the way friends interact on ...

     In today's visually-driven digital world, Instagram isn't just a social media app — it's a powerful search engine. As users increasingly use Instagram to discover brands, services, and products, understanding Instagram SEO (Search Engine Optimization) is essential for any business aiming to boost visibility. At Esight Solutions, widely regarded as the Best digital marketing company in Kochi , we help brands take full advantage of every digital touchpoint — including Instagram. Here's how you can optimize your profile to stand out and become easily discoverable. 1. Optimize Your Username and Display Name Instagram's search algorithm scans your username and display name first. To appear in relevant search results, include important keywords related to your business. For example, if you're a fashion brand, a username like “@kochi_fashionstore” is far more effective than something generic like “@trendzz.” 2. Use Keyword-Rich Bio Content Your bio isn’t just fo...

    In today’s digital-first world, having a strong online presence is no longer optional—it’s essential. Whether you're a startup or an established business, a well-designed website can help you attract customers, build credibility, and grow your brand. At Esight Business Solutions , we’ve seen how a well-crafted website can transform businesses in Kochi and beyond. As a trusted web designing company in Kochi , we help businesses like yours make a powerful first impression online. Let’s dive into 10 types of businesses that absolutely need a website: 1. Online Stores (E-Commerce) In today’s world, people no longer discover local shops by physically walking around Instead, they look online first. A website lets you showcase your products, share offers, and even accept orders online. Whether you sell clothes or stationery, people want to see what you’ve got before they step out. 2. Restaurants & Cafés Hungry customers are scrolling for their next meal. A mouthwatering websi...

          In today’s fast-moving digital world, your website is more than just an online business card — it’s your brand’s first impression, sales tool, and customer service portal all rolled into one. But simply having a website is no longer enough. To stay competitive, visible, and relevant, your website needs fresh content — and it needs it regularly. At Esight Business Solutions, we help brands thrive by delivering the Best digital marketing company in Kochi . Here's why updating your website content frequently should be part of your long-term strategy: Boosts Your Search Engine Rankings Search engines love fresh, relevant content. Google’s algorithm favors websites that consistently update their content with valuable information. By posting blogs, updating product descriptions, or refreshing your homepage copy, you're signaling that your site is active — giving you an edge in search rankings. Keeps Visitors Coming Back When users know you consistently post ...

  In today’s digital world, being on the first page of Google isn’t a luxury — it’s a necessity. With most users never scrolling past the first page, your website’s visibility directly affects your traffic, leads, and sales. So, how do you climb the ranks and secure that coveted top spot? Let’s break it down.  Build a Strong, SEO-Optimized Website The foundation of ranking on Google starts with a professionally designed website. A fast, mobile-friendly, and user-friendly site increases your chances of ranking higher. If you're looking to create a results-driven website, partnering with the best web designing company in Kochi can make a significant difference. These experts ensure your site is not only attractive but also SEO-ready from the ground up. Keyword Research and Optimization Understanding what your potential customers are searching for is key. Use tools like Google Keyword Planner or Ubersuggest to find relevant, low-competition keywords for your niche. Then, incorp...