Esight Business Solutions

  Most websites look good at first glance, but behind the scenes, small development errors may be sneaking in and quietly killing conversions. At Esight Business Solutions , a top web designing company in Kochi , we’ve witnessed how subtle issues in web development can significantly impact even large e-commerce websites—leading to lost conversions and lower engagement. Below are some of the most common mistakes that hurt website performance, and how your business can address them early on. 1. Slow Loading Speed Today’s users expect websites to load in 2–3 seconds or less. If your site takes longer, visitors will likely leave—often before they even see your offers. The causes of slow loading can include unoptimized images, bloated code, or an overload of plugins. How to fix it: Optimize images, minify CSS and JavaScript, and use lazy loading techniques. Our expert team ensures your website is performance-optimized from day one. 2. Non-Responsive Design If your website doesn’t displ...

A Challenger Has Arrived As the mobile messaging space is dominated by a messaging company like WhatsApp – and an easy number two like Messenger – it leaves very little room for a challenger. Now, a challenger has emerged – and this is not just any old company. This is Elon Musk's X – not only is Elon Musk competing in space, but he is now offering a completely new service called XChat – which appears to be a blatant opportunity to overtake WhatsApp and challenge their business model. XChat has the potential to do nearly the same volume of messaging, and the features will not have a lot of difference from texting a friend outside the platform.  XChat looks amazing so far, in one sense because Elon Musk has Atari and harboured a gunslinger response to the original messaging app. XChat is not just a freak messaging app in which Musk's X is hoping to create an all-in-one, better app display.  He is clearly going to promote and provide users with rich communications.  XChat ...

When someone searches for a service you offer, does your website show up? If not, the problem might not be your product—it could be your content. One of the most effective ways to fix that is through SEO topical mapping . At Esight Business Solutions , the best digital marketing company in Kochi , we help businesses build smarter content strategies that Google loves—and customers trust. What is SEO Topical Mapping? SEO topical mapping is a way of structuring your website content based on a main topic and its related subtopics. This makes it easier for search engines to grasp your site, leading to improved rankings and traffic. Think about nailing down topical mapping like building a library. The main topic here is your library's theme (e.g., Web Design). The subtopics are individual books? (e.g., UI/UX, Responsive Design, SEO for Designers). When that is all in place, Google sees your site as being organized, helpful, and deserving of a better position in the search rankings. Why ...

   Did you know that nearly 88% of consumers won’t return to a website after a bad experience? That’s not just a design flaw — it’s lost revenue. A well-designed website can dramatically change how people engage with your brand. As a leading   web designing company in Kochi , Esight Business Solutions helps businesses transform their digital presence — and in many cases, double their sales. 1. Initial Impressions Create Decisions A prospective visitor is forming an extra-judicial opinion about you within 0.05 seconds of landing on your site. If your website looks old and outdated or cluttered, it is going to be an uphill battle before they even scroll. A professionally designed website will in an instant build trust that you are a credible, capable business. Esight assists clients with creating a lean, modern digital environment that builds trust — and converts. 2. User Experience (UX) Optimization A beautiful website is just the tip of ...

  Choosing the right software for your business isn't just an IT decision — it's a strategic decision that could impact your efficiency, customer satisfaction, and profits. Whether you're a new startup or an established business in Kochi, your daily working tools should help achieve your objectives rather than deliver problems. With an abundance of options in the marketplace—whether out-of-the-box tooling or enterprise platforms—how do you know which one will fit your needs? Let's take a closer look at the smarter way to approach software selection – and how working with a trusted  custom software development company in Kochi  can help you make a better decision. Here are some essential steps to guide you in making the right decision: 1.   Understand Your Company's Needs Before comparing features or products, reflect on your company's needs. Are you looking to track inventory, automate tasks like customer relationship management or invoicing, or find a scalable ...

  Having an online presence is now typically essential for any business' growth in a digital-first world. As a   web application development company in Kochi , Esight Business Solutions has fielded one consistent question from clients: What's the difference between a web app and a mobile app? While both have the common goal of improving user experience and engagement, the areas of development, functionality, and user interface differ greatly. What is a Web App? A web app is any application that is run in a web browser. They don’t need to be downloaded or installed from an app store. All you need to do is type the URL into any browser on any laptop, desktop, or mobile device. Some key characteristics of web apps are: Platform Independent (Can run on Windows, macOS, Android, iOS ) Easier to maintain, updates Needs Internet for best experience Usually developed using HTML, CSS, and JavaScript or frameworks like Angular or React Web Apps are often selected by businesses when they ...