How to Design a Website That Ranks on Google

 

Your website is much more than an online presence; it is your most powerful marketing tool. However, even the most beautiful website will not get you results if it is not ranking on Google. At Esight Business Solutions, we make websites that are not only beautiful but also Google-friendly. Here are the top ways you can create a website that ranks high on a search engine's ranking list and differentiate yourself from your competitors.


1. Start with a Strong SEO Foundation

A high-ranking website starts with clean, SEO-friendly code. Use semantic HTML to structure your content, implement proper heading tags , and avoid bloated scripts that slow your site down. Google's crawlers reward clarity and speed.

2. Mobile-First, Always

More than 60% of Google searches occur on mobile devices. That is why responsive design is not a choice, it is a requirement. A mobile-friendly website is a website that works well on any screen size, and that matters for rankings.
Mobile usability is one of the things Google looks at in indexing.
As the best web designing company in Kochi, we don't just ensure your site is responsive—we also optimize your site for all mobile functionality (clickable items and load times).

3. Lightning-Fast Loading Times

It's safe to say speed is a ranking factor, period. Optimize images, use lazy loading, utilize browser caching. Use tools like Google PageSpeed Insights to identify and resolve issues. We also implement Cloudflare and CDNs to ensure our client's websites are as fast as they possibly can be.

4. Smart Keyword Integration

Design your pages around relevant keywords—but do it naturally. Each page should target a specific topic or intent. Include your target keywords in:

  • Title tags

  • Meta descriptions

  • URLs

  • Headings

  • Image alt attributes

  • First 100 words of your content

5. SEO-Optimized Content & Blog Strategy

Content drives organic traffic. Blogs, FAQs, and landing pages should be part of your design plan. We create a clear content hierarchy and interlink related pages to help both users and search engines navigate easily.
Want to write a blog post that ranks? Use long-tail keywords, answer user questions, and keep your paragraphs concise. Adding rich media like videos and infographics can also increase dwell time—a positive signal for SEO.

6. Technical SEO Done Right

Your website must include:

  • An XML sitemap

  • Robots.txt file

  • SSL certificate (HTTPS)

  • Canonical tags

  • Structured data (schema markup)
    At Esight, we build all these elements into the core of your website so you don’t have to worry about technical SEO gaps.

7. User Experience = Ranking Success

Google rewards sites that users love. That means intuitive navigation, accessible design, clear CTAs, and minimal bounce rates. A well-structured UI isn't just good design—it's smart SEO.

Ready to Rank Higher?

If you're looking to build a results-driven online presence, Esight Business Solutions is your trusted partner. As the best web designing company in Kochi, we create websites that don’t just look great—they perform on Google.

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